Blessing - the creative

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Defining true beauty By Blessing Mhlanga. 13 March 2020 In the modern era, if you don't have the looks then you might as well marry the books. Physical appearance has become more valuable and prominent than the inner beauty. Today, yellow bones have earned the glamour of free publicity and honor while the brow, dark and lovely are frowned upon. Here is the danger; outward beauty is capable of deceiving anyone.  Does outward beauty equate to true beauty? Should good looks and attractive body figures be praised over the good qualities in a person? Reports of celebrities conducting plastic surgery on their bodies have flooded the public's eyes and helped perpetuate the idealogy that physical beauty is the definer of beauty instead of character. Perhaps, society has missed it.  Tertiary graduate, Viola Tatenda Zendaya says that beauty starts from inside of a person moving towards the outer parts. She highlights that factors that determine true beauty include ...

The magic of copywriting. By Blessing Mhlanga. 06 March 2020. Copywriting is not just throwing words to a document. Anyone can do that. Copywriting is not pasting meaningless and purposeless text on social media, on your website or blog. It’s more than that. It’s beyond writing. It’s beyond the basic rules of just writing. Compelling copywriting has its own rules and language. The rules involve having a clearly defined purpose for the copy before writing it and predicting the desired results called return on investment (ROI). Copywriting that has no purpose is just mere copy with no substance. Anyone who disobeys these rules will not achieve the ROI . Copy in the sense of copywriting must have a hooking ability, a connection plug and an irresistible magic to penetrate the depths of audience’s mind and heart. It must leave a mark and evoke a certain interest that will prompt them to drop what they’re doing and give you their undivided attention. It must propel t...