Infinite creativity

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Infinite creativity on offer at Blessing - the creative. Make a call today and ignite your audience.

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magic of copywriting.

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The magic of copywriting. By Blessing Mhlanga. 06 March 2020. Copywriting is not just throwing words to a document. Anyone can do that. Copywriting is not pasting meaningless and purposeless text on social media, on your website or blog. It’s more than that. It’s beyond writing. It’s beyond the basic rules of just writing. Compelling copywriting has its own rules and language. The rules involve having a clearly defined purpose for the copy before writing it and predicting the desired results called return on investment (ROI). Copywriting that has no purpose is just mere copy with no substance. Anyone who disobeys these rules will not achieve the ROI . Copy in the sense of copywriting must have a hooking ability, a connection plug and an irresistible magic to penetrate the depths of audience’s mind and heart. It must leave a mark and evoke a certain interest that will prompt them to drop what they’re doing and give you their undivided attention. It must propel t...
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Opinion piece: Ancestral worship is a fallacy

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Ancestral Worship is a shameful fallacy By Blessing Mhlanga We cannot speak to the dead and there’s no such thing as the living-dead. Rituals involving animal slaughter, sprinkling of blood, drinking of concoction, talking to a dead person on their grave and consulting a sangoma for intervention is a spiritual deception that has enslaved the african people. For me personally, I am extremely ashamed and disgusted by my fellow black people who believe that a dead person has an influence on their failures or prosperity in their lives. Some cultures even believe that the dead are a mediator between God and the living; it’s a shame because they have forgotten that God is the creator of all men and he doesn’t need a human being whom he created to be a mediator to those who are living. According to Truth Magazine article, ‘if you displease the ancestors, it may be that they will kill someone else.’ This doesn’t make sense, why would my ancestors, who were somehow...
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